EXECUTIVE ROUNDTABLES & EVENTS
Curated conversations for leaders who want to lead with impact.
There’s something powerful about being in a room with people who just get it. Whether you’re seeking strategy, solidarity, or your next great idea — join fellow leaders for candid conversations that go beyond the surface.
Buzz to Box Office: How to Turn Trends Into Ticket Sales
Executive Roundtable Discussion | Free (valued at $150)
Includes a 10-minute educational presentation.
Your audience spent last week talking about fashion drops, viral food trends, and whatever is crossing into mainstream culture. Did you even show up in that conversation?
This roundtable explores how arts organizations can earn a seat in the broader cultural conversation and turn that attention into ticket sales.
Save your seat — only 15 are available to this Discussion.
Marketing, Websites & AI, Oh My! Finding Your Way Through the Digital Forest
Executive Roundtable Discussion | Free (valued at $150)
Feeling lost somewhere over the rainbow on marketing, websites, and AI? This roundtable includes a short presentation on what your website may be missing and how to optimize for AI search, plus an honest conversation with 15 of your peers on all things marketing, websites, and AI.
Save your seat — only 15 are available to this Discussion.
Arts x Sports: What Can You Learn From Each Other?
Executive Roundtable Discussion | Free (valued at $150)
What could ballet learn from baseball?
What could stadium ticketing learn from the symphony?
This small, curated Discussion brings arts and sports leaders together to exchange practical insight on pricing, fan behavior, data, and long-term commitment.
Save your seat — only 15 are available to this Discussion.
Better Together: Marketing + Development = Audience Growth
In Person Workshop | $45/person
Your audience won’t become a loyal donor after one show — and you can’t build loyalty without building trust. That takes strategy, collaboration, and time to think bigger.
This in-person workshop gives nonprofit arts leaders in marketing and development the tools to work better together, spot when someone’s ready to give, and build lasting audience relationships.
You’ll walk away with practical ideas, fresh energy, and meaningfully connect with your coworkers and industry peers.
What’s Your Game Plan for Smarter Ticket Prices?
Executive Roundtable Discussion | Free (valued at $150)
With rising costs squeezing wallets and reshaping spending habits, it’s getting harder to convince someone to click buy now unless the experience feels worth it. Join this Roundtable to explore pricing strategy and price psychology. You’ll gain insight on what makes that show feel worth it, how small changes influence buying behavior, and how arts leaders balance access with sustainability.
Lunch & Learn: Behind the Buy - Secrets to Creating Superfans of Your Arts Organization
Before anyone clicks “Buy Tickets,” their decisions' are already in motion. What they see, feel, and hear in the lead-up shapes whether they show up once — or come back.
This session explores what drives those choices and how you can influence them using short-term Pre‑Suasion techniques. Then, we'll unpack how to earn super fan status by building a thriving community, not just a passive audience. Because at a time when loneliness is one of the biggest issues facing our society, what you offer matters more than ever.
How Are You Turning Tech Resistance into Delightful Adoption?
This Roundtable is full. Join the waitlist and we’ll let you know if a seat becomes available. Get on the list here.
Join smart arts leaders like you for an Executive Roundtable on making mobile tickets, digital programs, and new theater tech easier (and more fun) for audiences and staff alike.
What Are Executive Roundtables?
Not a webinar. Not a panel. Definitely not a sales pitch.
These are intimate, pitch-free roundtable discussions for arts and nonprofit leaders navigating marketing, audience growth, and leadership challenges. Each session is limited to 12–15 participants to ensure thoughtful dialogue and real takeaways.
Led by Nicole Elizabeth Wetzell, these sessions are known for being candid, strategic, and energizing.
What You’ll Leave With
Peer insight from other mission-driven leaders
Actionable ideas for audience development, marketing, and team alignment
Clarity on what’s working (and what’s not) across the sector
A fresh perspective on the path ahead
Talk from the Tables
These are "fascinating," and the "knowledge-sharing opportunities are very valuable."
— Ticketing Manager, Symphony
"My favorite professional development activity of the year."
— Ticketing Manager, Opera Company
“This was dope.”
— Marketing Manager, Contemporary Dance Company
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