Grow your audience.
Sell more tickets.
Build lasting loyalty.

A N.E.W. approach that merges strategy, systems, and hospitality to help organizations connect with audiences and create unforgettable experiences.

OUR SPECIALTY

The NEW Trifecta

Too often, these three functions live in silos. At NEW Marketing Solutions, we bring them together — because when they align, your audience grows, your team thrives, and your mission resonates.

A triangle diagram with three sections labeled "Marketing," "Ticketing," and "Experience," discussing elements that create audience engagement and loyalty through strategic messaging, user-friendly technology, and unforgettable moments.

We merge behavioral science with hospitality - to make every audience interaction feel smart, seamless, and human.

BECAUSE REAL CONNECTION IS WHAT KEEPS PEOPLE COMING BACK.

Woman with blonde hair wearing a green leather jacket and black pants, leaning on a stone railing outdoors.
Abstract image with a large black diagonal section on the bottom right and a teal section on the top left.

OUR FOUNDER | NICOLE ELIZABETH WETZELL

A steady partner.
Smart strategy.
Real results.

“It’s not just putting butts in seats. It’s about building community.”

  • Over 20 years in arts marketing

  • Trusted by teams using Tessitura (and beyond) to make systems support your strategy, not slow you down

  • Known for merging behavioral science with hospitality

  • The calm to your chaos. The partner who helps you zoom out, get clear, and move forward with confidence.

"...makes sense of the chaos..." — Jay Pastucha, Oil Lamp Theater

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OUR SERVICES

Let’s simplify the way you grow your audience.

Whether you need a marketing tune-up or a full-service marketing department, we meet you where you are - with a hospitality-forward approach rooted in systems, clarity, and smart implementation.

Start

Refine what’s already working with targeted insight and quick wins.

→ Marketing Plan Tune‑Up

→ Research & Analysis

→ Experience Audit

→ Ambassador Blueprint

→ Audience Insight Accelerator

Strengthen

Grow with strategy, systems, and support.

→ Marketing Plan & Playbook

→ Ticketing Department Restructure & Support

→ Tessitura Version 16

→ Website Redesign Support

Sustain

Elevate your organization and transform your operations

→ Fractional Marketing Support

A group of musicians playing wind instruments, including clarinets, during a rehearsal or performance in an indoor setting.
People at an outdoor concert or event, clapping and enjoying music, with a blurred crowd in the background.
A conductor with arms outstretched leading an orchestra during a performance with an audience watching, decorated with hanging lights and candles.
Crowd of people at an indoor event, many with hands raised.
Children dancing in front of an orchestra during a performance in a concert hall.
A woman and a man sitting on grass, laughing and enjoying each other's company at an outdoor event at night. They are surrounded by a blurred crowd of people.
A woman and a young girl sitting together at an event, smiling and waving at each other, surrounded by other people in the background.
A woman is standing on a stage in front of a large group of children sitting on the floor, giving a presentation. The stage has a tall harp and various items around, with the children watching attentively.
Orchestra performing outdoors at sunset with conductor waving hand, audience in background.
Conductor joyfully leading an orchestra during a performance.
An outdoor concert stage with a large orchestra performing, audience in the background, and a modern building behind them at dusk.
Audience of diverse people, including children and adults, sitting in a theater, clapping and smiling during a performance or event.
Young boy conducting an orchestra with a baton, dressed in a light yellow shirt, blue vest, and matching pants, standing at the center stage with musicians and audience visible.
A young girl dressed in a pink, purple, yellow, and blue fairy costume talking to two women with string instruments; one holding a violin and the other a cello, in a room with a colorful mosaic wall.
Symphony orchestra musicians playing their instruments during a performance, with one musician in the center wearing bright blue glasses.
Group of ballet dancers in pose during performance against blue background.
Audience watching a performance on stage in a theater with ornate architecture.
A large audience inside a theater or concert hall, clapping and raising their hands, with ornate architecture and stage lighting.
Dancers in colorful traditional African attire perform lively dance in a room illuminated with neon purple and pink lights, with an audience watching.
Audience members sitting in theater seats, smiling and enjoying a performance or presentation.
A group of children sitting on theater seats in an ornate, well-lit theater with intricate gold detailing on the walls. One boy in the center is smiling and giving two thumbs up while others are looking around or talking.
A group of five young people sitting in plush seats inside a large, ornate theater, smiling and looking at the camera. The theater has intricate gold and cream-colored decorations, a grand stage with a closed curtain, and a large audience seated thro
Group of performers on stage in a theater with an ornate gold interior, audience members seated and watching a performance.
Two people speaking at an indoor event with a large audience, one holding a microphone, in front of a black and white photograph of a field or race track.
A man holding a microphone speaks in front of a group of women in an indoor setting. The women are standing in a line, listening attentively, with some appearing engaged and others looking thoughtful.
A group of women standing in a room, engaging in a shared activity, watching and possibly singing or praying.
A man holding a microphone speaking to a group of women in a room with framed artwork on the wall.
Group of children raising their hands in a classroom, with a teacher standing in front near a whiteboard.
A diverse group of people participating in a dance or exercise class, following the lead of a woman and a man at the front of the room, in an indoor space with framed pictures on the wall.
A group of people attending a presentation or discussion in a room with black and white panoramic photos on the wall, two speakers standing at the front addressing the audience.
Group of people at an event table with an 'Information' sign, talking and exchanging items in an indoor venue.
Three smiling individuals taking a selfie in front of a black sign with the word 'Miser' visible.
A group at an informational booth in a theater lobby, exchanging flyers, with some individuals smiling and engaging in conversation.
Three smiling people posing for a selfie in front of a black banner with white text that reads 'Miserable: World's Most Popular.'
Group of four people taking a selfie in front of a brightly lit sign for the play "Harry Potter and the Cursed Child" at a theater.

What Our Clients Say

  • "After nearly two years of struggling ... she’s able to bridge the gap between the system and the strategy..."

    "After nearly two years of struggling to gain meaningful visibility into our ticketing system [Tessitura], Nicole delivered a solution that finally makes sense. She took the time to truly understand our needs, and went above and beyond to build a platform that is both powerful and intuitive. Best of all, with her expertise in marketing and ticketing, combined with her deep experience with Tessitura, she’s able to bridge the gap between the system and the strategy, anticipating needs we didn’t even know we had. We couldn’t recommend her more highly."

    — Mallory Kramer, Louisville Orchestra

  • “…she has helped fill gaps … and been an excellent collaborator.”

    "Nicole and the NEW Marketing Solutions team have been an incredible asset to Miami City Ballet's marketing department...She has helped fill gaps in areas such as ticketing, Tessitura/TNEW, direct mail, reporting, and has been an excellent collaborator for segmentation and implementing processes..."

    — Anne Mortomore, Miami City Ballet

  • "Helped get the best sales to date..."

    "Helped get the best sales to date. One piece of good news: we utilized keywords on TNEW for summer camps, and we've had our best sales to date EVER!"

    — Amanda Sox, South Carolina Children's Theater

  • "...provided insightful analytics and reporting."

    "She set up effective collaboration tools, helped us think conceptually about our goals and audiences, ran cost-effective ads, and provided insightful analytics and reporting."

    — Chris Partridge, Director of Communications at the Roman Family Center for Decision Research

  • "...it has made an incredible difference in our marketing quality and overall reach..."

    "...it has made an incredible difference in our marketing quality and overall reach...an excellent understanding of our industry but many others as well."

    — Jay Pastucha, Oil Lamp Theater

  • "I recommended NEW Marketing Solutions to any business wanting to improve their social media presence."

    "Provided a great service to our organization...gave our social media strategy focus resulting in an effective presentation and publicity campaign. We gained followers and contacts in all media areas. I recommended NEW Marketing Solutions to any business wanting to improve their social media presence."

    — Michael Looby, The Chicago Ensemble

Join the Conversation

Our Executive Roundtables gather arts leaders to discuss what’s next in audience engagement, ticketing strategy, and marketing innovation. It’s connection and conversation — no sales pitch.

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SEPTEMBER 18TH 2025

What's Your 25/26 Plan for Earning Loyalty that Lasts?

Join a candid discussion with other industry leaders to talk about what’s actually working to turn first-timers into loyal returners in 25/26.

#arts&culture

Marketing. Ticketing. Experience — finally working in harmony.