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🎭 Better Together: Marketing + Development = Audience Growth

Explore strategies aligning messaging, sharing intel, and working better together — so you can enjoy having more subscribers and more donors.

Executive Roundtable Discussion

March 4, 2025

Here's What Was Discussed

Discussion Notes

Highlights

Breaking Down Silos Between Marketing & Development: Aligning marketing and development teams through shared goals and collaborative planning enhances campaign effectiveness and reduces internal conflicts.​


The Power of Audience Segmentation & Data Sharing: Collaborative audience segmentation and data sharing between departments lead to tailored messaging, improving engagement and conversion rates.​

Balancing Ticket Sales & Fundraising Without Overloading Patrons: Integrating ticket sales and fundraising strategies ensures patrons receive cohesive communications, enhancing their overall experience.​

Building a Stronger Donor Pipeline Through Engagement: Multiple, meaningful touchpoints with patrons before soliciting donations strengthen relationships and increase the likelihood of contributions.​

Aligning Communication Strategies & Internal Workflows: Transparent internal workflows and coordinated communication strategies between teams prevent scheduling conflicts and mixed messaging.

Breaking Down Silos Between Marketing & Development

The Power of Audience Segmentation & Data Sharing

Balancing Ticket Sales & Fundraising Without Overloading Patrons

Building a Stronger Donor Pipeline Through Engagement

Aligning Communication Strategies & Internal Workflows

One Easy Way You Can Start Working with Marketing or Development Better Today


Related Resources

From Louis Diez (Donor Participation Project)

From Janie Dickerson (Spektrix)

Get a hold of our co-hosts:

Louis Diez: Donor Participation Project | louis@marktlab.com | LinkedIn

Janie Dickerson: Spektrix | janie.dickerson@spektrix.com | LinkedIn

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Network with your industry peers and get to know us better at a casual and pitch-free Executive Roundtable Discussion.

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