
🎭 Better Together: Marketing + Development = Audience Growth
Explore strategies aligning messaging, sharing intel, and working better together — so you can enjoy having more subscribers and more donors.
Executive Roundtable Discussion
March 4, 2025
Here's What Was Discussed
Discussion Notes
Highlights
Breaking Down Silos Between Marketing & Development: Aligning marketing and development teams through shared goals and collaborative planning enhances campaign effectiveness and reduces internal conflicts.
The Power of Audience Segmentation & Data Sharing: Collaborative audience segmentation and data sharing between departments lead to tailored messaging, improving engagement and conversion rates.
Balancing Ticket Sales & Fundraising Without Overloading Patrons: Integrating ticket sales and fundraising strategies ensures patrons receive cohesive communications, enhancing their overall experience.
Building a Stronger Donor Pipeline Through Engagement: Multiple, meaningful touchpoints with patrons before soliciting donations strengthen relationships and increase the likelihood of contributions.
Aligning Communication Strategies & Internal Workflows: Transparent internal workflows and coordinated communication strategies between teams prevent scheduling conflicts and mixed messaging.
Breaking Down Silos Between Marketing & Development
The Power of Audience Segmentation & Data Sharing
Balancing Ticket Sales & Fundraising Without Overloading Patrons
Building a Stronger Donor Pipeline Through Engagement
Aligning Communication Strategies & Internal Workflows
One Easy Way You Can Start Working with Marketing or Development Better Today
Related Resources
From Louis Diez (Donor Participation Project)
Join Donor Participation Project, a free fundraiser community.
Check out Wize, our New Fundraiser Assistant (free beta is open now!)
From Janie Dickerson (Spektrix)
Read the Building Blocks for Reopening Guide (note: this was created for reopening post-pandemic, but still has fantastic relationships for anyone looking to develop deeper relationships with loyal supporters and new fans.)
Book Recommendations
You're Invited: The Art and Science of Cultivating Incluence by Jon Levy
Will also has a great newsletter, Pre-Meal. Here's the edition about Will's recent experience with Southwest.
Get a hold of our co-hosts:
Louis Diez: Donor Participation Project | louis@marktlab.com | LinkedIn
Janie Dickerson: Spektrix | janie.dickerson@spektrix.com | LinkedIn
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Tessitura & Marketing Office Hours (valued at $100)
Grab a time before they're gone: Marketing Office Hours | Tessitura Office Hours
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