Better Together: Marketing + Development = Audience Growth
March 4, 2025
Discussion: Noon-1PM Central
Optional Discussion & Networking: 1-1:30PM
Zoom | Valued at $150, but your seat is always on us
Grab Your Seat
Grab your favorite marketing or development colleague to explore strategies for seamless messaging, sharing intel, and working better together — so you can enjoy having more subscribers and more donors. Here's How We'll Break It Down:
Who This is For
What's In It for You
What We'll Discuss
Get your seat at the table (there’s only 15!), and chat with your colleagues about building buzz before the big reveal.
#arts&culture
Co-Host
Janie Dickerson | Spektrix
Louis Diez | MarktLab: Donor Participation Project
Janie Dickerson is a graduate of the Cambridge MBA program with a background in tech and the arts. Currently, she works for Spektrix and helps arts organizations assess their CRM, ticketing, fundraising, reporting, and marketing software needs. Janie is enthusiastic about building patron loyalty and leveraging data to build customer-centric experiences, and supporting the arts.
Outside of work, she enjoys going to the theatre, hosting dinner parties for friends, and rereading all of Brené Brown’s books.
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Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies.
He is the founder of the Donor Participation Project and the Annual Fund Toolkit.
Previously, he taught at the Lilly Family School of Philanthropy, was Executive Director of Annual Giving at Muhlenberg College, and Director of the Annual Fund and Development Business Operations at the Baltimore Symphony Orchestra. In these roles, he led teams that created growth in number of donors and dollars raised through a model he calls the Sustainable Revenue Engine.
Of varied interests, Louis holds an MBA from CUNEF, a PhD in Business Administration from Universidad Rey Juan Carlos (both in Spain), and an MM in Music Performance from the University of TN. His thesis applied neural networks to predict economic performance indicators. He has also published articles on the investment value of musical instruments, edited peer-reviewed papers exploring applications for economic theories of legitimacy, and been featured in the music business section of the College Music Society’s journal.